giving back

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I use 10% of the proceeds to buy lunch, coffee and gas for people out in society.  The goal of this is to, first spread love to others, and then to influence those people to spread love to others.  As humans we are influenced by our experiences, we don't realize it but we're constantly learning by what we see and hear; when we do something nice for someone that will influence them to do the same for others and then those people will do it for others, one small random act of kindness such as buying lunch, coffee or gas for someone can have a huge ripple effect and spread the love and in turn spread peace to many people.